Whatsapp Will Show Ads Inside the App Soon.

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Whatsapp will show ads Soon inside the App soon, A Facebook Executive Said..


David Fisher, Facebook's vice president of business and marketing partnerships, in August this year had announced that WhatsApp was planning to bring ads to the platform but it was unclear of how or where to put them. WhatsApp VP Chris Daniels has now made the plan clear. WhatsApp will bring ads under the Status section of the app.

Daniels on Wednesday announced that Facebook-owned WhatsApp will monetise the service by putting ads inside the Status section. "We are going to be putting ads in 'Status'. That is going to be primary monetization mode for the company as well as an opportunity for businesses to reach people on WhatsApp," announced Chris Daniels.

Facebook's plan to monetise WhatsApp have long been in news. In fact, WhatsApp co-founder Brian Acton who made his exit from the company last year recently revealed that Facebook had plans to put ads inside WhatsApp even before its acquisition.

The ads will be in addition to the WhatsApp Business API which was launched by the company in August. WhatsApp charges these businesses for using the platform to reach out their customers.

"Currently, we're approaching monetisation in two ways. In August, we launched the WhatsApp Business API, which enables large companies like MakeMyTrip to send information like tickets to users on WhatsApp. Businesses pay to send those messages," Daniels told Economic Times paper.



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