Instagram rolls out 'Subscription-only' feature that will allow creators to get paid for their content

Instagram rolls out 'Subscription-only' feature that will allow creators to get paid for their content 💸

Content creators on Instagram will soon earn money through paid subscribers, a feature that Meta-owned photo sharing platform has been working on for some time now.

Instagram has already launched its test of subscriptions and will be adding more creators in the coming weeks.

The new feature will allow creators to offer exclusive content to paid followers.

The Meta Platforms Inc. unit on Wednesday introduced the new feature in the U.S. on a limited basis, adding that it provides another way for creators to make money off their followings on the photo-sharing app.

Starting today, we’re beginning to test subscriptions with a handful of creators who will be able to set a monthly price of their choice, unlock a “subscribe” button on their profile and offer the following benefits to their subscribers:

● Subscriber Lives: Creators can broadcast exclusive Lives to their subscribers, allowing them to engage more deeply.

● Subscriber Stories: Creators can create stories just for their subscribers, allowing them to share exclusive content and to use interactive story stickers with their most engaged followers only.

● Subscriber Badges: Creators will see a subscriber badge next to comments and messages so they can easily identify their subscribers.

While the feature will only be available to a limited number of U.S. creators during this initial test, we have plans to expand access to more creators over the next few months. If you want to see Subscriptions in action, you can follow and subscribe to these creators:

Earlier this year, as part of our continued commitment to supporting creators, we shared that Meta would not collect any fees from creators on Facebook Subscriptions purchases until 2023 at the earliest, and this will also apply to Instagram Subscriptions. Additionally, we believe that creators should know their audience and have more control over their business. We hope to build the tools to allow them to also directly connect with their audience off platform in the future.